Why supply chain plans drift out of sync
Each function is usually planning sensibly with the information it has. The difficulty is that the information is different, and so are the time horizons.
Plans live in separate tools. Sales keeps a forecast in a spreadsheet, purchasing works from ERP suggestions and production runs on a schedule maintained by one experienced person. Nobody sees all three at once.
Horizons do not match. Strategic decisions about capacity and product mix look many months ahead, material planning looks weeks ahead, and scheduling looks at days. Without a deliberate link, changes at one level never reach the others.
Everything arrives as a list. Thousands of order suggestions land on a planner's screen with no indication of which ones actually matter, so attention is spread thin.
Assumptions go stale. Lead times, minimum order quantities and capacity figures were correct when someone entered them. Plans built on them look fine and fail in practice.
