What AI does well in planning, and where it does not help
The honest starting point is that many planning problems do not need machine learning. A well-chosen statistical method is often as accurate and far easier to explain. AI becomes worthwhile in a few specific places:
Many drivers at once. Promotions, prices, weather, events and channel mix can all influence demand. Machine learning models can weigh many of these together where a simple trend-and-season model cannot.
Items with no history. New products and new locations can borrow from comparable items or from the wider category, which gives a more defensible starting point than a guess.
Prioritising attention. Ranking thousands of exceptions by likely impact helps planners start with the ones that matter.
Explaining and summarising. Language models can turn a change in a forecast or a month of plan movements into a readable summary for a review meeting.
