Product Explanation Videos
Once a prospect already knows what your product is, they need to see exactly how it works. We produce product explanation videos that walk through specific features and workflows in detail — a more technical, feature-level video than a general introductory explainer.
What Is A Product Explanation Video?
A product explanation video walks through exactly how a specific product works — its features, workflow and functionality — for an audience that already knows roughly what the product is. At Code & Motions, this is a feature-level, how-it-works video, distinct from a general introductory Explainer Video aimed at someone encountering the product for the first time.
Product Explanation Videos, Covered End to End
- Feature-by-feature script structuring
- Screen capture, animation or a mix of both, depending on the product
- Voiceover and on-screen annotation
- Edits for different feature sets or product versions
Why Choose Our Product Video Team
Feature-Level Detail
Scripts go deeper than a general introduction, walking through how specific features actually work.
Right Format For The Product
We mix screen capture, animation or both, based on what best shows your product's functionality.
Useful For Sales, Not Just Marketing
These videos work well in sales conversations and onboarding, not only top-of-funnel marketing.
Updatable As Features Change
We can revisit and update videos as your product evolves.
Who This Is For
Products with enough functionality that a general explainer video isn't detailed enough
Sales teams needing a video to show prospects exactly how specific features work
Onboarding flows needing a feature-level walkthrough video
Products with distinct feature sets that need separate, focused videos
Our Process
Feature Scoping
We identify which features or workflows the video needs to cover.
Script & Capture Plan
We script the walkthrough and plan screen capture or animation needs.
Production
We capture, animate and edit the walkthrough.
Voiceover & Final Edit
We add voiceover, annotations and deliver the final cut.
Product Explanation Video FAQs
A general explainer video introduces what your product is. A product explanation video goes deeper — walking through specific features and how they work, for an audience that already knows the basics.
Ready to start your product explanation videos project?
Tell us what you're building and we'll put together the right plan for it.